They jointly involved clients & partners, VIPs, prominent figures from Milan, journalists and art experts celebrating the arrival of the Chinese New Year with a evening event #乐 不 思 鼠. It was an opportunity for networking and promotion of the offline2online interaction (O2O), the prerogative of the Chinese digital market, which consolidates the Chinese and Italian-Chinese communities good relationship in the area too.
A thought was addressed to Chinese guests and their compatriots affected by coronavirus pneumonia, as a sign of respect and closeness.
The whole city celebrates the Year of the Rat 2020 first Chinese zodiac sign, a symbol of abundance, fertility and economic prosperity.
It will be an excellent year for success and interpersonal relationships: the Rat Chinese zodiac sign symbolizes new life, new beginnings and the growth of everything has been worked for over the years.
Those born under the Rat sign are honest, courageous, kind and lucky people but, according to Chinese astrology, few know that one’s zodiac sign year is never lucky! Don’t worry, just get something red as a family gift! It should be kept close to you throughout the year.
What better than a Gioielli DOP Good Luck Charm?
Gioielli DOP launches an exclusive Limited Edition jewel realized only for Deodato Arte Gallery and an unprecedented Good luck and good wishes on the occasion of the event: the Mouse Charm in Sterling Silver with the Bracelet base in Waxed red cotton rope!
A special Mr.Savethewall live Street Art performance livened up the celebrations during the evening too.
The Chinese New Year also known as the Spring Festival is a very much felt anniversary by Chinese communities all over the world. Gioielli DOP could only be protagonist of the incoming big changes!
EGGsist China Digital Consulting, Alipay Marketing partner, supports European retailers through digital solutions specifically designed to achieve business objectives and conquer the Chinese market. The digital consultancy company for the Chinese market was founded in Beijing in 2007 and has been operating for more than 10 years with Western companies interested in Chinese digital market entrance. EGGsist, Alipay Marketing Partner, supports companies on the European market through drive to store strategies and Online 2 Offline (O2O) activities aimed at intercepting and driving Chinese tourists in stores.
On the other hand, Deodato Arte Gallery hosted the initiative in its unconventional Milan art gallery. Deodato Arte is the most complete, authoritative and secure e-commerce site of Art in Europe, with several locations between Italy and Switzerland and over 2,500 modern and contemporary art works, specialized in Pop and Street Art. Deodato Arte Gallery has recently implemented major Chinese payment systems, such as Alipay and WeChat Pay by participating in Alipay’s CNY Global Campaign.